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In this video, healthcare marketing consultant Ron Harman King, JD, MS, examines the shocking assassination of UnitedHealthcare CEO Brian Thompson and its ripple effects through an already volatile American healthcare system.

Following is a transcript of his remarks:

Now that the 2024 presidential election is over, we should not be so surprised about the outcome as much as the discovery that a number of former .

What a stunner that quite a few Sanders sectarians threw in for Trump out of the same frustrations with the status-quo ruling class Sanders has assailed for years. Or not.

Just before the election, a found that more than three of five likely voters believe "the government is mostly working to benefit itself and the elites" -- whoever those ill-defined elites may be.

Weeks later, this pent-up rage erupted most dramatically in response to the December 4th murder of UnitedHealthcare CEO Brian Thompson. The assassination -- -- is another reminder that no one seems to like insurance companies beyond their executives and stockholders.

Patients despise commercial insurance for denials, delays, and forever expanding deductibles and co-pays. Providers loathe it for bureaucratic oversight and administrative headaches.

Within 48 hours of the killing, social media boiled over with venomous posts endorsing the slaying. By one account, UnitedHealthcare's official Facebook statement about the murder , of which 41,000 responded with the laughing emoji.

As for the healthcare profession, look no further than 乌鸦传媒 news stories, essays, and reader comments to behold an ocean of virulent anti-insurance sentiment. The bitter outpouring raises the question of whether the nation is approaching an all-but-unthinkable prospect: the next episode of meaningful healthcare reform.

Recall the last reform, the 2012 passage of the Affordable Care Act [ACA]. Also known as Obamacare, the ACA was not so much healthcare reform as aimed at making coverage more affordable.

Flash forward more than a decade. For a more sweeping reform of the insurance industry, another Congress must either resolutely take sweeping action, or a high federal court would have to issue a landmark decision in a contentious and prolonged lawsuit.

For inspiration, let us look to historical precedent. One instance might be the 1982 breakup of the Bell telephone system. (Anyone remember the telephone company?)

by the U.S. Department of Justice led the U.S. District Court for the District of Columbia to order the AT&T monopoly to divest into the so-called "Baby Bells," seven regional Bell operating companies established to increase competition.

Granted, there is no commercial healthcare insurance monopoly currently. Nevertheless, just nationwide, while the remaining four of the top ten share just 8% collectively.

Thus, healthcare insurance is largely controlled not by a monopoly but by a cartel, which is still problematic. For example, only an insurer on the scale of could afford the .

Could this be grounds for some sort of anti-trust action similar to the Baby Bell case? Perhaps the Justice Department might be able to force the big companies to diversify so that no single payer owns more than, say, 8%, which is the same shared by the smaller players collectively.

Another option is to open the black box. Under the ACA, healthcare insurance [customers] can appeal denials and delays to their state insurance commissions, which must apply .

Three hitches: First, not every state has such a review body. In that case, a consumer must take a complaint to the U.S. Department of Health and Human Services. And who wants to wander alone into either bureaucratic swamp?

Second, appeals get bogged down. By the time a decision is reached, medical urgencies and emergencies may render it too late – postponed treatment can either severely worsen a patient's health or, worse, kill him or her.

Third, a consumer or an employer shopping for policies has nowhere to for comparison's sake.

Yet another option would be a healthcare insurance version of the . Passed in 2021, the legislation requires hospitals to "

Likewise, a new version of the law could force insurance companies to publish comprehensive and comprehensible information about rates of denials and delays on their own websites.

For my money, however, I say we roll all efforts into one package by dusting off a relic from the past. Let's re-examine a healthcare insurance public option.

A public option would create a government-run healthcare insurance plan offered alongside commercial insurance. The alternative was originally proposed as part of the ACA but was jettisoned to win over a majority vote in Congress.

In its reincarnation, a 2025 public option could operate somewhere between Bernie Sanders' famous advocacy for "Medicare for all" and the private insurance sector.

For argument's sake, I'll call the plan Medicare Light – or better yet, MediFair.

Open to all ages, MediFair would offer competitive or better benefits than private insurance plans. It would also reimburse providers at a higher rate.

Of course, the program would have to pay for itself. For this reason, premiums would likely cost enrollees more than Medicare but less than private insurance.

In addition, careful management of program costs is critical. Here again, we meet in the middle. For example, the ACA limits private insurers' overhead expenses and profits to 20% of revenues. In contrast, .

Like Medicare, MediFair would operate on a non-profit basis, and administrative costs could be limited to, say, 8% of total revenues – comparable to limits imposed on public utility companies. Administrators would then have all the resources they need to fairly judge claims and appeals, providers would be reimbursed fairly, and private insurance companies would offer essential competition. Voila! A win-win.

To be sure, of a public option with disappointing results. However, success is plausible if MediFair operated on a national level. Participation by millions of Americans could deliver economies of scale not possible under state administration.

Yes, let's not hold our breath. Regardless of how the law might spawn MediFair, the process would be stirring the political pot to a boiling point. Resulting lawsuits could span the next decade.

But what choice do we have? Must Americans rely on abhorrent vigilante violence to cure perhaps the most noxious disease in our healthcare system? I, for one, believe we're a better country than that.

, is CEO of Vanguard Communications, a healthcare marketing and practice management consulting firm, and the author of "." He blogs for 乌鸦传媒 on the topics of technology, the law, and the patient experience.

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